Coldplay has been turning its audience into interactive participants at recent
concerts by handing them
Xylobands,
LED-illuminated
wristbands that can be activated using a
radio signal.
The wristbands come in a variety of colors and have the
Twitter
hashtag #coldplayfilm printed on them to promote the band’s live
DVD.
When turned on at certain points during the concert, the audience is
illuminated with multicolored twinkling lights.
The Xylobands help to create a
sense of community between the fans
and connect them to the artist. After the concerts, they can either
recycle the wristbands onsite or keep them free of charge. See what they
look like in action in the video below:
Images courtesy of Xylobands on Facebook
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