Face Recognition on Facebook Mobile?

Face.com’s CEO has shrugged off rumors that it is being acquired by Facebook for up to $100 million when asked. But the addition of its facial recognition tech to Facebook’s mobile apps could make sure friend tagging continues as the social network’s user base shifts away from desktops.
In fact, about 45% of users of Face.com’s app KLIK end up sharing their photos on Facebook, which shows how popular mobile facial recognition could be.
For the record, Face.com people are keeping their cards close to their chest. Face.com’s CEO Gil Hirsch flatly tells: “We have nothing new to announce or share at this time.”
But even while Facebook has been pushing a lot of fancy new enhancements to its mobile offerings (its Camera mobile app being the most recent) there are still a surprising number of features that have yet to be covered by the company.
So, perhaps because nature abhors a vacuum, we’re now getting a full whack of reports of what the company might buy or launch to make up for that, including today’s Face.com news that Facebook is looking to buy mobile/PC browser company Opera and hiring ex-Apple hardware engineers to work on its own phone.
We may just, quite possibly, be in the middle of a Facebook news bubble and that half of what we are reading about Facebook and mobile may never come to pass — or could take ages to come to fruition: Buffy the Android slayer is reportedly still six to 12 months away going by the timing in the AllThingsD post from November. And this is not the first time we’ve heard that Face.com is in the Facebook acquisition line.
But, if you swallow that large grain of salt, there is a huge amount of sense in the social network looking at beefing up its mobile arsenal with companies like these, which offer features that Facebook currently does not, and therefore offer the promise of getting mobile users to spend more time on the social network — something that is a concern for the company.

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FB Launches Facebook Camera – An Instagram-Style Photo Filtering, Sharing, Viewing iOS App

Facebook is dead serious about mobile. Today it begins rolling out Facebook Camera for iOS to English-speaking countries, a standalone photos app where you can shoot, filter, and share single or sets of photos and scroll through a feed of photos uploaded to Facebook by your friends. Developed by Facebook’s photos team without the help of Instagram because the acquisition deal hasn’t closed yet, Facebook Camera is designed for quicker publishing than Facebook’s multi-featured primary mobile app.
Facebook Camera lets you rapidly pick one or more photos, apply filters, tag friends and locations, add a description, and post. While its 14 filters, batch uploads, and streamlined interface are a big step up from Facebook for iOS, the design isn’t as beautiful as Instagram and neither are the photos you’ll see in it. When asked if Facebook Camera would become a direct competitor to the photosharing network it bought last month, a spokesman told  “As Mark asserted, we’re committed to building and growing Instagram independently, so I anticipate some healthy competition.”

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